The Friday Roundup – Magix Shotmatch, Codecs and Containers

One of the strengths of Magix Movie Edit Pro and their pro editing software Video ProX has always been the color module.
Video ProX always had an enormously powerful professional level color correction and grading tool contained within it and Movie Edit Pro has to some degree, had a simplified version of that module as well.
With the recent attention on color grading and correction Magix have come up with an exceptional new feature in this year’s version that I think a lot of people may not …

Full Post at The DIY Video Editor […]

Digital Marketing Trends Of 2015-2016

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Google removes AdSense 3 ads per page limit, focuses on content to ad balance

Google removes AdSense 3 ads per page limit, focuses on content to ad balance

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Google has removed the policy of limiting AdSense ads to three ads per page. The move can largely be seen as a response to mobile, on which pages have turned into never ending streams and a specific ads per page policy doesn’t make much sense.

A Google spokesperson confirmed the update to Marketing Land:

“We’re always fine tuning our policies to make sure they reflect the current environment. In one recent change, we stopped limiting the number of AdSense ads that could appear on a page and instead now look at the overall balance of content and ads on a page. We think this better takes into account experiences like infinite scrolling and in-stream video. As always, we encourage publishers to keep the user experience in mind and require they have more original content than ads on the page. “

The Valuable inventory section has now been updated to re-frame the content-to-ad ratio policy from one with specific limitations to one that relies on common sense and gives Google more discretion. The update states that Google “may limit or disable ad serving on pages with little to no value and/or excessive advertising until changes are made.”

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Like most other ad sellers, Google has been focusing on native ad inventory — recently adding a responsive ad format for advertisers that can run in native inventory on AdSense publisher sites — and this update can be seen as a complement to that focus.  Google ad units like the the vignette that takes over the whole screen on mobile when a user leaves a page are still available. In fact, that format never counted toward the three ad limit and in hindsight foreshadowed this week’s policy update.

It should be noted that this update comes at the same time Google announced it will begin imposing ranking penalties on mobile sites with “intrusive interstitials” that block access to content and/or can’t be easily closed.


The Friday Roundup – Corel Breathes New Life into Pinnacle Studio

Corel proves the zombie apocalypse may not be as bad as we first thought.

This week I am devoting the Friday Roundup to the release of Pinnacle Studio 20 from the nice people at Corel.
Some of you may be a little surprised at this because let’s face it, I have never included Pinnacle Studio as one of my recommended editing suites.
Well times have changed and the truth is that I have been watching Pinnacle Studio for quite a while now waiting to see what was going to happen to it.
So before…

Full Post at The DIY Video Editor […]

Video Marketing Statistics for Local Video Marketers

Video Marketing Statistics really tell the story for Local Video Marketers. But you have to look beyond the video marketing statistics and think about the bigger picture as to how you are engaging and remaining relevant in a digital world.

According to Forrester Research it is 50x easier to achieve a page 1 ranking on Google with a video.

According to Implix, an introductory email that includes a video receives an increase click-through rate by 96%.

46% of users take some sort of action after viewing a video marketing ad, according to Online publishers association.

According to Forbes, 59% of executives would rather watch video than read text.

Enjoyment of video ads increase purchase intent by 97% and brand association by 139% according to Unruly.

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)

Blog posts incorporating video attract three times as many inbound links as blog posts without video. (Source: SEOmoz)

Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)

Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users. (NPD)

More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos (YouTube).

According to Retail Touchpoints, the Step2 Company found that shoppers who viewed video were 174% more likely to purchase than viewers who did not. (Retail Touchpoints Channel Innovation Awards)

The average user spends 88% more time on a website with video. (Source: Mist Media)

Video and e-mail marketing can increase click-through rates by more than 90%. (Source: Mist Media)

Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. (Source: Mist Media)

And if you’re dying to show up on the front page of Google search results (and who isn’t?), having video on your landing page can make it 53% more likely to show up on page 1 of those results. (Source: Mist Media)

52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)

92 percent of mobile video viewers share videos with others. (Invodo)

Landing pages with video have up to 800% more conversion than the same page without a video. So if you’re spending a lot of time finessing that web copy, you may have better luck with a video. (Source: Orion21).

Video equals higher viewer retention. The information retained in one minute of online video is equal to about 1.8 million written words. (Source: Brainshark)

Video attracts two to three times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search engines. (Source: MarketingSherpa)

How does video marketing impact your traffic? Video attracts two to three times as many monthly visitors and doubles their time spent on the site. On top of all of that, you see a 157% increase in organic traffic from search engines by including more video on your site (Source: MarketingSherpa).

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