Is your marketing? strategy old and tired? If you are trying to stay relevant and keep up with your customers interests, then this is expected. Have you thought about video marketing? You should try it out. It’s a great way to reach a wide audience. Read on for some tips that can help you figure out what to do to market yourself via video.

Make sure that any video content you post online is optimized for search engines. Remember that search engine spiders cannot watch video content, so make sure that you have fitting titles, tags and descriptions. Fill them in the appropriate fields. You would be shocked to see how many video posters do not even bother doing this.

When writing a description of your video include your web address at the beginning of the description using proper HTML. This will allow viewer to click the link and be immediately directed to your website. You should also include a description using your primary and alternate keywords for better page ranks.

Think about creating a viral video. Viral videos are videos that are shared on social media websites and explode in popularity. Be careful, though. Some people on the Internet can see right through a viral video attempt, and it can end up as a failure. Be creative and make a video that people will actually want to watch. Humor is always a plus.

While a single video can do a great job, a series of videos keeps viewers coming back for more. Have each new video pick up from where the last left off and you’ll find people return to your site just to see what’s coming next, and they might even buy while they wait.

Once you have a better understanding of this topic, the full potential will be revealed. Video marketing can be a great tool for building a client list. It lets you connect with your customers and expand your business.