The wonderful world of video marketing can really do a lot to improve ones business. Whether it is a viral YouTube video, or simply a how-to guide, virtually any business can benefit through video marketing. Use the advice in the following article to help you develop a solid video marking strategy.

Videos should be concise and have a clear point. People generally have a small attention span and want quick access to information. If the information you are videoing is longer than 10 minutes, consider making more than one video.

Videos make your site more interactive but keep in mind that they are not an ideal solution for your search engine optimization campaign. You can optimize your videos by choosing descriptive titles filled with keywords and adding a transcript or a summary of the content of the video you want to feature.

Make sure all your videos are 20 minutes or less. If you are demonstrating a certain product, feel free to use up to twenty minutes so you can show all its features. However, if you are not doing a demonstration, keep the video to under ten minutes.

A big mistake in video marketing is to get caught up in production value. A high production value does not actually equate to getting a good return on what you invest into it. Some of the greatest ideas in the world were really not that sophisticated and rather inexpensive to create.

Place your video content on YouTube and link it back to your website. This can help your video be seen by a wide audience and potentially get shared and moved to the front page. The kind of exposure that YouTube provides, partly because it is owned by Google, is huge.

As was mentioned earlier in the beginning of this article, a good video marketing strategy is a great way to improve the visibility of any business. When you implement the advice this article provides, you are putting you and your business in a better position to success. So get out there and start video marketing today!