ROI vs. People: Video Marketing Advice for 2014 [Creators Tip 123]

This looked pretty interesting when I read it and thought it was worth sharing:

In this week’s Creator’s Tip, we discuss how ROI should be measured in more than views and subscribers. It’s the connection we make with our audience and the ways we can enrich their lives that will sustain a great video marketing campaign in 2014….ROI vs. People: Video Marketing Advice for 2014 [Creators Tip 123]

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Video Marketing: What You Should Know Before You Begin

Network marketing. affiliate marketing, and even internet marketing are great techniques that can increase business profitability, but have you heard about video marketing? Video marketing is needed for any business to reach the customers it needs to survive. Read the following article for tips that can help you learn how to use it.

An excellent tip for people starting out with video marketing is to choose great titles. Make sure it relates to your video and is easy to remember. This will spark interest in things you want to let them know about. Make up catchy and creative names for each of your videos.


Do your best to create a video that conveys a professional image. This means you should avoid using the effects available on programs such as Windows Movie Maker and other basic software. Keep your editing simple by simply cutting or dissolving to a black screen instead of using standardized editing effects.

How-to videos are becoming very popular online. A great way to reach your target audience is to create tutorials related to your business. When you are recognized as an authority in your field, viewers will be more interested in hearing what you have to say.

Put together some credits for your videos. You should give a title to your videos, list the names of the people who appear in your videos or who helped you and of course give some details about the products featured in the videos. Make sure you add a link to your main site and encourage viewers to visit it for more information.

As stated before, the profits a business can generate can be increase by many techniques. One additional way to do this is through video marketing. Video marketing takes all the advantages of the others, and adds its own for extra benefits. Use this article’s tips and make the best of video marketing.

How To Successfully Video Market Your Business

Turn your company into a successful endeavor by using your time wisely. This includes engaging in marketing which actually works. This article will let you know how to leverage video marketing for reaching goals in profits and sales you one only dreamed of being able to achieve in short order.

Videos make your site more interactive but keep in mind that they are not an ideal solution for your search engine optimization campaign. You can optimize your videos by choosing descriptive titles filled with keywords and adding a transcript or a summary of the content of the video you want to feature.

Find the right person for the video. Perhaps you are not as comfortable in front of the camera as you need to be. Speak to your employees, or perhaps your friends, to find someone who can be an effective cheerleader for your company. This will enhance the promotion of the product and get more people to view.

When using video marketing, it’s important that you realize that your viewers likely have short attention spans. Therefore, you don’t have long to attract their attention. It is important to make a strong impact in the initial 15 seconds. Give your viewers a reason to watch the whole thing.

Product manufacturers or resellers should create videos showing how the product can be used in alternative ways. For example, while duct tape is great for ducts, Duck Tape has created how-tos for a million other projects, even how to create a wallet! This leads to amazing viral video success on their part.


The faster you use what you’ve learned here, the quicker you’ll be towards reaching your goals. If you make use of the knowledge you’ve gained from this article, you’ll reach them even faster. Just make sure you put in the effort and it will be handsomely rewarded down the road.

Tips From Professionals On How To Use Video Marketing

Business owners are finding that video marketing can really increase profits. You need to learn the best strategies for video marketing if you want to propel yourself to success using this method. The following article will give you some great tips for running a successful video marketing promotion.

Optimize your videos. When you upload videos to more than one site, you should have unique titles and descriptions for every one. Don’t forget your keywords! Make sure your viewers can contact you easily by adding contact information.

If you want to promote a product, create a video to demonstrate it. People will gain more confidence if you give them a demonstration to show off how your product works. You should see that it will help your sals.

Don’t take your eye off the ball when you’re shooting your video. It is very easy to veer off topic. Create an outline for every video and try to stick to it as you film. You will see better results from your video marketing efforts if you keep to the topic at hand.


Encourage your viewers to comment on your video and share it with friends. The more buzz your video generates, even if it is slanted negatively, can be very advantageous. Sharing the video helps spread your message to other people with no effort on your part, and people are more likely to view something sent from a friend.

When your customers ask the same thing over and over again, create a video to answer them. This will allow them to quickly solve their problems without having to email or call your company. This saves you money in customer support and builds rapport with both current and potential customers.

As you can see by now, you can use video marketing to promote your business. Use the information provided here, and watch your business soar. Take action now instead of waiting.

Video Marketing Can Boost Your Numbers For Your Business

When you want to make sure that your business is marketing in the most effective way, you need to try new techniques to stay ahead of the competition. A smart, effective way of doing that is to use video in your marketing efforts. Video can be a personal way to talk to your customers. Here are some great suggestions to make the most of video.

Use other people such as guest speakers on your site and in your videos. As interesting as you might be, your viewers will really appreciate seeing a fresh new face. Make sure that whoever you have in your videos reflects the kind of message you want to send to your viewers.


Do your best to create a video that conveys a professional image. This means you should avoid using the effects available on programs such as Windows Movie Maker and other basic software. Keep your editing simple by simply cutting or dissolving to a black screen instead of using standardized editing effects.

Maybe you aren’t going to be the star of your show, but you do need to find a good spokesperson or mascot to help market your videos. Try to find somebody that is natural when speaking and generally makes people around them feel comfortable. People want to watch somebody they feel that they can trust.

Bring along a video camera if you are attending any public events like trade shows and conventions. Find some experts and professionals who are willing to answer a few questions for a quick interview and film different things to document the event. If you’re doing public speaking, have it recorded.

Video can be an effective way to make sure that you beat your competition. Use the tips here to help you to craft good videos and attract more customers. When you start using video, you are going to start to notice how effective it is, and you will be able to see bigger profits.