Encoding.com has released its highly acclaimed annual study highlighting key trends in cloud media processing
SAN FRANCISCO, April 4, 2019 /PRNewswire/ — Encoding.com, the world’s most trusted cloud media processing service, has released its highly anticipated annual report analyzing trends in video formats for broadcast, Over-The-Top, MVPD, web and mobile distribution. The report, which represents the collective media processing practices utilized by hundreds of media and entertainment companies across the US, Asia, Europe and Latin America, provides critical data, trends and insights on video and audio codecs/containers, closed caption formats, screen resolutions, adaptive bitrate technologies, DRM frameworks, HDR, cloud storage and more.
The annual report aims to educate operators of high-volume VOD workflows to make informed decisions about what video and audio formats to produce based on who and what specific platforms they are targeting. Along with projected trends for 2019, the data helps guide operators of high-volume video supply chains with their migration from managing on-prem video encoding infrastructure to the cloud.
Highlights from the report include:
- H.264 has remained the top video codec with VP9 increasing in interest and popularity.
- Broadcast codecs have increased in usage for Encoding.com customers with Apple ProRes leading the way.
- HLS continued to be the dominant standard for Adaptive Bitrate (ABR) streaming with DASH growing year-over-year as the choice for many OTT and desktop devices
- Intermediate processing workflows/repackaging are becoming more widely utilized thanks to the support of fMP4 workflows and are predicted to continue to surge in use.
- The report now includes data on HDR formats, as UHD HDR workflows are increasing.
“Powering cloud media workflows for many of the largest media and entertainment companies, Encoding.com has access to a unique data set that represents best practices and industry trends within the always evolving digital video ecosystem,” said Greggory Heil, CEO at Encoding.com. “By sharing this data, we can help guide the thousands of content publishers to navigate the space and make more intelligent choices to create better user video experiences.”
About Encoding.com’s Global Media Format Report
Encoding.com’s Global Encoding Media Format Report measured video transcoding jobs generated by thousands of clients worldwide. For more information on the report or to learn more, visit www.encoding.com/resources or contact [email protected].
Encoding.com is the largest and most trusted cloud-based video processing service provider. As the pioneer and market leader for enabling multi-screen video delivery, Encoding.com powers advanced video transcoding and packaging workflows for Fortune 1000 media & entertainment, cable, broadcast, and technology brands. Encoding.com empowers its customers to monetize and deliver video successfully to all mobile, desktop, IPTV, and OTT devices. Headquartered in San Francisco, CA with offices in Aspen, CO and St. Petersburg, Russia, Encoding.com operates in public and private cloud data centers around the globe. For the latest news, please visit www.encoding.com and follow them on Twitter https://twitter.com/encodingdotcom.
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