With the 2020 primaries just months away, many broadcasters are looking for ways to keep their audiences engaged and up-to-date on election nights.
The team at Buzzfeed’s daily news show, AM to DM, knows that one of the most important elements in election night success is high end, eye-catching graphics that can be dynamically updated in real-time as the results roll in.
During the 2018 midterm elections, they successfully achieved this with NewBlue’s Titler Live Broadcast. They plan to do the same for the upcoming 2020 elections to ensure they’re maximizing their ability to capture and engage their audience during these high-competition evenings.
AM to DM’s key challenge leading up to the November 2018 elections was how to manage the large volume of independent election races going on and translate the results into great-looking, branded live graphics.
To achieve that, they needed a solution that let them import and connect the data to automate workflows and flexibly drive their on-air graphics. To keep up with the rapid twists and turns notorious to election shows, the solution also had to allow them to quickly make last-minute changes on the fly.
“We did some research and figured out that it might have been possible for us to build something ourselves, but it would have taken us several months,” explained Zachary Ares, motion graphic designer for Buzzfeed News. “NewBlue’s solution gave us everything we needed to run our election graphics in a way that was far more flexible, much simpler to operate, and gave us a better-looking end result.”
With Titler Live Broadcast, the AM to DM team can leverage flexible design, edit and playout solutions to keep up with the fast pace and unpredictability of election-night news.
The software allows broadcasters to easily connect data to drive their graphics with inputs such as spreadsheets, RSS feeds, XML files, clocks, social media feeds and more.
For their election coverage, the AM to DM team leveraged Titler Live Broadcast’s powerful NTX (NewBlue Titling Experience), which allowed them to create custom workflows and controls to suit their exact needs.
“The solution that we have from NewBlue for our election shows is flexible and evergreen,” said Ares. “We can take all the graphics we create and use them for every single election show, leading up to November, which is when we’ll have all 50 states voting.
“NewBlue makes it look great for us. We’re able to call those elections and easily change those graphics on the fly, which is something we didn’t have the ability to do before.”
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